
OUR MISSION
Providing a One-Stop Shop for digital innovation and transformation in the agrifood sector, accelerating the adoption of digital technologies and data-driven solutions through a Living Lab approach and multi-actor collaboration to create economic, environmental, and social value.
European Digital Innovation Hub
DIH AGRIFOOD is a member of the European Digital Innovation Hubs (EDIH) network, helping organisations navigate and accelerate their digital transformation.
Through E-DIH services, organisations gain access to expert guidance, training, testing environments and funding opportunities needed to adopt and scale innovative digital solutions.
The Digital Transformation Journey

- Collaboration Platform
- Digital Maturity Assessment (DMA)
- Onboarding & Needs Assessement
- Digital Transformation Roadmap
- EDIH / DIGI-SI Entry Services
- Individual Consulting
- Agricultural Advisory Services
- Training & Upskilling Programmes
- Workshops, Webinars & Peer Learning
- Conferences
- Test-before-invest Services
- Living Lab & DEMO Farms Validation
- DIH AGRIFOOD Applications
- Data Space & Data Sharing Infrastructure
- AI & Data Lab Services
- Digital Traceability
- Business Model Development
- Funding Advisory & Funding Clinics
- EU & National Funding Support
- Investor Readiness & Matchmaking
Digi-SI Customer Journey

DIH Network
The DIH AGRIFOOD Cooperation Platform is an open and free networking platform that encourages participation, collaboration and knowledge exchange through a facilitation-based approach.

Join the DIH AGRIFOOD Cooperation Platform and promote your organisation, introduce your services and solutions and connect with other organisations worldwide.
Would you like to become a facilitator?
Membership
Connect globally, act locally.
Being part of recognised national and European networks enables DIH AGRIFOOD to stay at the forefront of innovation, policy developments and emerging technologies.
Governance & Members
DIH AGRIFOOD operates under a partially centralised governance model, with governance responsibilities shared between the lead organisation (ITC – Innovation Technology Cluster Murska Sobota) and member organisations representing key stakeholder groups.
At the same time, DIH AGRIFOOD functions as an informal, non-profit network based on facilitation. It is open to organisations committed to supporting the transition towards a more sustainable and resilient agrifood sector.
Board Members
Coordinating Organisation representative:
- Daniel Copot, ITC – Innovation Technology Cluster Murska Sobota
Farmers and Food Producers representative:
- Damjan Jerič, KGZMS – Institute of Agriculture and Forestry Murska Sobota
Education and Research representative:
- Dr. Muhamed Turkanović, University of Maribor, Faculty of Electrical Engineering and Computer Science
Local Communities representative:
- Dr. Tadej Pirc, Development Centre Murska Sobota / Municipality of Murska Sobota
Industry and Small and Medium-Sized Enterprises (SMEs) representative:
- Robert Grah, PGZ – Pomurje Chamber of Commerce









